The launch of AI Overviews by Google has replaced conventional search results with comprehensive AI-generated answers, thereby eliminating the necessity of visiting other websites. This shift jeopardizes the internet's business model, which depends on Google traffic to fund websites with advertising. Experts say that the open web could fall apart, but Google says that the tool will make the internet better.
AI Mode could devastate the revenues of millions of websites by drastically cutting visitor traffic, as 60% of Google searches are “zero-click”.
The change represents a breach of the 30-year agreement between Google and creators: websites provide free content in exchange for visitors.
It is the emergence of the “machine web”, where websites will be optimized for AI bots instead of human readers.
Content creators urgently need to diversify traffic sources and explore new monetization models.
The concentration of power at Google (which processes 5 trillion searches annually) means that its AI decisions affect the entire global digital economy.
Website owners and businesses must adapt.
Is AI going to trust your business, or will it just ignore your website?
Your content might never show up in the search if your website isn't set up properly for artificial intelligence.
Websites need to meet these requirements:
Well-structured content with clear headings, bullet points, and easy-to-read formats.
Recent, factual information from reputable sources.
Content demonstrating clear expertise and authority.
Fast-loading pages without intrusive pop-ups or restricted access.
You must optimize websites specifically for AI chatbots.
Format text clearly with headings and easy-to-read paragraphs.
Add descriptive subheadings to break up text logically. Break down complex ideas with bullet points or numbered lists. Emphasize key points in bold or italics.
Optimize page load speed.
Tips:
Using AI-Friendly Website Builders:
Using modern website builders (like Wix, Squarespace, Weebly, Webflow, etc.) that offer AI-powered features can be helpful. Many of these platforms are integrating AI tools to help optimize design and content automatically. AI tools can help create responsive layouts and even generate organized, structured content.
Using Blogspot (or other Google platforms):
Using Blogspot (or other Google services) can be a viable option because, yes, search engines like Google have an advantage in SEO (search engine optimization) and content understanding. Since Blogspot is owned by Google, the XML code and structure it generates can be more easily understood by Google's own algorithms, making the site more optimized for indexing.
In addition, blog structures tend to be simple and organized (with well-defined tags, categories, and posts), which makes it easier for chatbots and virtual assistants to analyze. AI can better understand blog content with clearer texts, a good hierarchy of information (headings, subheadings, lists), and a well-defined flow of topics.
Using a Google platform, such as Blogspot, can be advantageous because of its compatibility with the Google ecosystem.
Silvio Guerrinha
0 Comments